Fram Creative Solutions at Robotics Strategy Forum 2026: Designing the Phygital Future

For thirty years, digital innovation lived behind screens. But the next major leap in technology isn't just happening in software — it's taking physical form.

We are excited to announce that Marina Shideroff, founder of Fram Creative Solutions and FRAMORED Robotics, will be taking the stage at Robotics Strategy Forum 2026 on September 10 at Sofia Tech Park.

THE SNEAK PEEK 

Marina’s keynote, titled "THE PHYGITAL REVOLUTION: How AI, Robotics, and Design Are Creating the Next Generation of Intelligent Products," explores a critical shift in modern technology: the convergence of physical form, hardware, artificial intelligence, and human experience.

Without giving away all the surprises, here is a glimpse of what Marina will cover in her presentation. We will learn why the biggest technological opportunities no longer live behind glass. As AI leaves screens to take on physical bodies, design shifts from aesthetics to defining how autonomous systems decide, act, and build trust with humans. 

Rather than replacing people, these modular platforms step directly into hostile environments so human life is never put on the line. It’s a glimpse into how uniting hardware, software, AI, and design right here in Bulgaria can drive the next industrial revolution through end-to-end product creation. 

JOIN US THERE 

• Event: Robotics Strategy Forum 2026
• Location: Sofia Tech Park, John Atanasoff Hall
• Date: September 10, 2026 at 15:00 o’clock
• Topic: Phygital Product Design, Autonomous Systems & Human-Machine Collaboration

Whether you are an engineer, founder, investor, or design enthusiast, this session will offer a fresh perspective on how design dictates the future. It breaks down why understanding the phygital shift is essential for the next generation of products.