Fram Creative Solutions at Robotics Strategy Forum 2026: Designing the Phygital Future

For thirty years, digital innovation lived behind screens. But the next major leap in technology isn't just happening in software — it's taking physical form.
Responsive or Adaptive Design

For thirty years, digital innovation lived behind screens. But the next major leap in technology isn't just happening in software — it's taking physical form.

We are excited to announce that Marina Shideroff, founder of Fram Creative Solutions and FRAMORED Robotics, will be taking the stage at Robotics Strategy Forum 2026 on September 10 at Sofia Tech Park.

THE SNEAK PEEK 

Marina’s keynote, titled "THE PHYGITAL REVOLUTION: How AI, Robotics, and Design Are Creating the Next Generation of Intelligent Products," explores a critical shift in modern technology: the convergence of physical form, hardware, artificial intelligence, and human experience.

Without giving away all the surprises, here is a glimpse of what Marina will cover in her presentation. We will learn why the biggest technological opportunities no longer live behind glass. As AI leaves screens to take on physical bodies, design shifts from aesthetics to defining how autonomous systems decide, act, and build trust with humans. 

Rather than replacing people, these modular platforms step directly into hostile environments so human life is never put on the line. It’s a glimpse into how uniting hardware, software, AI, and design right here in Bulgaria can drive the next industrial revolution through end-to-end product creation. 

JOIN US THERE 

  • Event: Robotics Strategy Forum 2026
  • Location: Sofia Tech Park, John Atanasoff Hall
  • Date: September 10, 2026 at 15:00 o’clock
  • Topic: Phygital Product Design, Autonomous Systems & Human-Machine Collaboration

Whether you are an engineer, founder, investor, or design enthusiast, this session will offer a fresh perspective on how design dictates the future. It breaks down why understanding the phygital shift is essential for the next generation of products. 

Join us at Sofia Tech Park

Visit Marina’s speech and say hi to our team on the forum at the FRAMORED booth.
Subscribe to FRAM FORWARD

More Articles

This is some text inside of a div block.

Replacing Humans in Harm’s Way or How to Build the Future of Autonomous Tech

If you’ve been following the Bulgarian tech scene over the last decade, you’ve probably heard the same story a thousand times: we build great software, we write great code for international clients, and we ship our best ideas overseas.
Read More
Arrow for case study
FRAM team assembling a wooden prototype during an in-studio design session.
This is some text inside of a div block.

2025 Wrapped: A Year of Evolution at FRAM

2025 was a year of expansion for FRAM: new brands, green-powered operations, robotics, awards, and deeper work in complex, regulated environments.
Read More
Arrow for case study

Let’s build your dreams

Our friendly team would love to hear from you.

Thanks for reaching out!
We'll be in touch shortly to discuss next steps. In the meantime, feel free to check out some of our latest projects on our website.
Oops! Something went wrong while submitting the form.

By submitting this form you agree with our Privacy Policy

Are you ready to stand out in the digital space?

Marina Shideroff

CEO
Fram Creative Solutions