UX App Design

Leading manufacturer of high-performance batteries.

Responsive App Design

About Duracell

Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. The company has become an iconic personal power brand, trusted for compact and longer-lasting batteries.

The Challenge

The challenge was to create an app with great functionality and ease of use, while guaranteeing pixel-perfect design that keeps the user engaged. Furthermore, the design had to follow strict brand guidelines and adapt the design to fit the user's needs.

User Experience

The first focus was on captivating the users. We wanted to make sure they stay on the app and keep coming back for more.  Through UX design we supplied them with easy navigation, fast loading speed, and more interactivity to keep them engaged.
Duracell App Design

User Interface

The second focus of the Fram crew was to maintain uniformity and further increase engagement and retention. We implemented some conventional elements in combination with catchy content that led to a consistent and immersive digital journey in the app.
Duracell Responsive App Design
Duracell App Design
Responsive App Design

The Result

Through investigation of the little details in the user journey we managed to create a seamless experience that allows the users to easily navigate and understand the product, while keeping them engaged and attracted to the content. We are glad that with those UX and UI solutions we managed to increase customer complacency & improved the ROI. Furthermore, we are more than proud that our branding suggestions were implemented in the worldwide guidelines of Duracell and you can still find them within their brand.
UX UI App Design

See how we apply our knowledge elsewhere

Below are our best examples of applied UX methodology
Company logo
User Interface Design, User Experience Design
Dolor enim eu tortor urna sed duis nulla. Aliquam vestibulum, nulla odio nisl vitae. In aliquet pellentesque aenean hac vestibulum turpis mi bibendum diam. Tempor integer aliquam in vitae malesuada fringilla.
Read Case Study
Arrow for case study
Company logo
User Interface Design, User Experience Design
Dolor enim eu tortor urna sed duis nulla. Aliquam vestibulum, nulla odio nisl vitae. In aliquet pellentesque aenean hac vestibulum turpis mi bibendum diam. Tempor integer aliquam in vitae malesuada fringilla.
Read Case Study
Arrow for case study

Let’s build your dreams

Our friendly team would love to hear from you.
Thanks for reaching out!
We'll be in touch shortly to discuss next steps. In the meantime, feel free to check out some of our latest projects on our website.
Oops! Something went wrong while submitting the form.
By submitting this form you agree with our Privacy Policy

Are you ready to stand out in the digital space?

Marina Shideroff

CEO
Fram Creative Solutions
Digital Marketing Design Starr

Are you ready to stand out in the digital space?

Marina Shideroff

CEO
Fram Creative Solutions