The three sub brands of CoastGroup were all very different in their target audiences and the services they needed to provide. In order to create a brand, website and customer experience that was relevant for all three sub brands, we had to develop an innovative approach and positioning that ensured smooth omnichannel experience and long term engagement that would lead to higher conversion rates and result in sales.

When we were designing the brand identity we strived to create a unified brand that felt like it belonged to all three of these sub-brands but still differentiated them by using different colors. We knew that our solution needed to be memorable so that customers could easily tell which sub-brand they were looking at from the start.

When we set out to create a user interface for our client's three sub-brands, we knew it had to be unique and memorable. We knew that the end result had to be pixel-perfect, so we created custom icons, illustrations and animations that would create an impact and give our client an edge over their competitors.

The result of the project was three brand identities all interconnected via a recognizable logo with different color scheme for each of the sub brands applied to the UI to ensure higher engagement rates and more credibility to the new brand. Meanwhile, investing in UX, allowed us to guide the use throughout the information and make sure they focus on what’s most important.

Below are our best examples of applied UX methodology