One of the main challenges of the Re:benefit portal was how to differentiate the platform from its competitors. Secondly, taking into account the diversity of employee benefits, the Fram crew had to build a user experience path that ensured their unique needs and preferences. Lastly, building the branding from scratch, essentially transforming an idea on a piece of paper into an aesthetic visual identity, was a crucial step in establishing the digital presence of Re:Benefit.

As a smart employee benefits platform, we needed to position and distinguish Re:Benefit from competitors. Our solution began with user research to understand user needs and desires. Afterward, user testing and competitor analysis were conducted to refine the platform's user journey, ensuring it was personalized for each user. This user-centric approach led to a Re:benefit Portal that offers an engaging experience, cultivating employee engagement and team spirit, even in remote work settings.

User Interface challenges required the creation of a visually clear and attractive interface. This involved the design of various elements for the platform that enhance the user's interaction and overall satisfaction with Re:benefit. Branded icons, buttons, and animations helped to build the overall user experience. By focusing on aesthetics and functionality, we crafted an efficient and engaging platform.

The brand design focused on developing a logo that encapsulates the essence of this e-learning tool. We designed a minimalistic yet playful logo, incorporating gradient accents to add a touch of vibrancy. This blend of simplicity and colorfulness captures the essence of our platform—making learning an enjoyable and rewarding experience.

We were able to bring the brand to life with a memorable branding that perfectly captured Shredy's spirit, in combination with simple and intuitive UX that can help a new user easily get onboarded and start using the app immediately. Structuring the website in the most appropriate manner, helped Shredy in their sales process, while the style guide ensured that the app and the website are consistent and keep the retention rates high.

Below are our best examples of applied UX methodology