One of the main challenges of the Re:benefit portal was how to differentiate the platform from its competitors. Secondly, taking into account the diversity of employee benefits, the Fram crew had to build a user experience path that ensured their unique needs and preferences. Lastly, building the branding from scratch, essentially transforming an idea on a piece of paper into an aesthetic visual identity, was a crucial step in establishing the digital presence of Re:Benefit.

As a smart employee benefits platform, we needed to position and distinguish Re:Benefit from competitors. Our solution began with user research to understand user needs and desires. Afterward, user testing and competitor analysis were conducted to refine the platform's user journey, ensuring it was personalized for each user. This user-centric approach led to a Re:benefit Portal that offers an engaging experience, cultivating employee engagement and team spirit, even in remote work settings.

User Interface challenges required the creation of a visually clear and attractive interface. This involved the design of various elements for the platform that enhance the user's interaction and overall satisfaction with Re:benefit. Branded icons, buttons, and animations helped to build the overall user experience. By focusing on aesthetics and functionality, we crafted an efficient and engaging platform.

The branding included the creation of an original logo, the development of brand guidelines, and the selection of color palette to communicate the platform's essence. The logo was carefully designed to symbolize the intelligence and innovation embedded within Re:benefit. The extensive style guide ensured that the brand's visual identity remained consistent across all elements of the platform, reinforcing its uniqueness. The choice of vibrant orange represents positivity and energy and blue color portrays freedom and trust which communicate Re:benefit's smart and trustworthy identity.

Fram’s work ended with a Re:benefit Portal that offers a personalized and intuitive user experience, perfectly aligned with the corporate identity. The platform's implementation, featuring a clean design with essential functions, empowers companies to tailor employee benefits packages for their workforce, increasing engagement and team spirit.

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