Creating an experience for a company that aims to change the status quo and create a new finance experience is a hassle as we had to consider the fact that the user would not be familiar with the process. Thus, we had to first investigate the user and its online behaviour, and then analyze the market competition to ensure the solution is as innovative as the concept.

We researched the user and created personas to discover the behavioral traits and evaluate the extent to which this target audience is open to exploring a new models and a new experience. We also investigated how familiar the user is with fintech products to make sure we deliver an easy to use solution while implementing the unique model.

To create the UI, we ones again focused on the user and the differentiators from the competitors. As the app aims to support money saving, we had to ensure that we apply the correct colors to stimulate an emotion and trigger an action. Furthermore, we added an extra touch from us in order to guarantee that the UI will keep the users engaged and retained.

We also worked on composing a brand identity. The company had its own logo, and our task was to create the style guide, choose the suitable illustrations/graphics and deliver brand guidelines. We focused on differentiation from the competitors by picking an unusual color palette that will stay in the consumers minds.

When designing the experience for new products one of the most important things to consider is that the user will be unfamiliar with the journey and the brand.  That’s why we created a simple and intuitive experience integrating elements of fun and excitement in order to guarantee retention, a key metric in fintech startups. Furthermore, we created the internal systems to match the needs of the company and to ensure effective and efficient work.  Through a distinct branding, we differentiated the company and the product.

Below are our best examples of applied UX methodology