We were tasked with creating a website for Kikimora that would help them stand out in their industry and be recognizable in all digital outlets. We also needed to create an application that could easily be used by the end user and was intuitive and logical. Finally, we needed to make sure that the website was a sales weapon that ensured high conversion rates.

Our idea was to make the user feel like they are in a familiar place while exploring the new product. We created personas to analyze the behavior of the target audience, so we could deliver an easy to use solution while implementing the unique model. Meanwhile, we approached the website by structuring the information in a logical architecture and then solving any potential friction points.

Through custom illustration, motion graphics and a mascot we created an interface that elevates the brand. We chose a dark mode to keep the attention focus on the product and to avoid distractions. The entire website is equipped with a sales funnel converting the user with ease, while the application is designed in a manner to facilitate engagement and decrease churn rates.

Working from start to end on Kikimora, allowed us to build fully consistent and integrated digital experience. Focusing on dark colors with contrasting green created a strong and unique style of the brand, while the custom illustration, motion graphics and video content supported the company in finding new users and keeping the churn rates low. With a logical website equipped with the most up-to-date sales funnel we made sure that the company will have no problems finding their customers. And when they start using their products, the UX/UI  will keep them coming back for more.

Below are our best examples of applied UX methodology