About Ivet Lalova

Ivet Lalova is a highly accomplished Bulgarian Olympic athlete, ranking 13th in the all-time fastest 100 meters. Her expertise in Neuro Linguistic Programming has enabled her to create a program to help athletes conquer fears and enhance performance. Beyond sports, Ivet advocates for athletes' rights and actively engages in charitable endeavors, inspiring others through her excellence and compassion.

Year

2023

Services

User Interface

User Experience

Deliverables

Responsive website

User Research

Market Research

Industry

Social

The Challenge

The challenge of this project was to effectively position Ivet Lalova showcasing her as she is more than an athlete and wants to help others beyond the track. Achieving a balance between showcasing Ivet and presenting a clear message to her followers and supporters was the main focus of FRAM.

User Experience

Our mission was to develop a responsive website personalized to Ivet’s needs and desires, ensuring optimal performance across various devices and screen sizes. Comprehensive user research and accessibility standards guaranteed a seamless and engaging experience for the users.

User Interface

Embracing a minimalistic design approach, we ensured a clean and simple interface, complementing Ivet Lalova's brand identity. By integrating the website's aesthetics, we delivered an exceptional user interface that embodies the essence of her brand while meeting users' needs with utmost precision and elegance.

The Result

We successfully developed a responsive website that embodies minimalistic design, effectively presenting captivating personal branding. The thoughtful implementation of a clean and uncluttered interface ensured an effortless and enjoyable user experience across all devices. The minimalist design demonstrates elegance and sophistication, aligned with the target audience. Overall, the project's success lies in the harmonious blend of user-friendly functionality and a striking minimalistic design that sets our client apart in the competitive landscape.

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User Interface Design, User Experience Design

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