Positioning a company is a challenging assignment, as you first have to understand their business model and customer segment and to apply the value proposition throughout the identity, the experience and the interface. In the case of startups, quite often this concepts are vague and require vast flexibility. When PlanDelta approached us they were still ideating the concepts on paper prototypes. From there on we had to do it all.

PlanDelta approached us with a few paper prototypes and a lot of excel tables, which they wanted to turn into a product. To build the experience, we first had to apprehend what problem they are solving and what kind of solution they have in mind. We then focused on creating an information architecture and flows to ensure logical and intuitive experience, which was a key aspect of their solution

We started designing the UI based on the identity we had created. We kept the minimalistic style and in order to differentiate the product we based the whole UI on a basketball court. We created custom components and motion graphics to transform financial planning into a fun and engaging experience.

We chose a minimalistic approach to the brand identity, as we strived to make it professional, yet modern. That way we positioned the company as a corporate solution provider, which was their main customer segment. We provided them with a style guide, that used neutral primary colors, while the accent colors were chosen to stand out and communicate their meaning.

We achieved creating a brand that is modern, minimalistic, and professional, exactly the identity that corporates look for. We managed to simplify the experience, while also ensuring it is as agile as possible, which made lasting impact in their value proposition. With a unique and playful UI, we changed the way their audience will perceive, use and implement financial planning. After working with us, PlanDelta achieved amazing success and in their last funding round their received an investment of over €2.3M.

Below are our best examples of applied UX methodology