Graphic Design

Financial evolution toward user-centric excellence

Web Design Finance App

About Allianz

Allianz Bulgaria is the first financial group in the country which offers comprehensive insurance and financial services to its clients. By truly caring about people, the company owns a bank portal that suits all the demands of each client and eliminates the need of going in person to do a simple financial task. Main activities can be operated through the user interface of the portal as managing accounts, credit & debit cards, payments and orders.

The Challenge

In the first place, elevating the User Experience to a more user-friendly level, ensuring alignment with the corporate identity, and effectively displaying extensive information within the single-view Allianz Portal were the faced challenges. Moreover, Allianz wanted us to build a design that was not only intuitive but also responsive on both desktop and mobile devices, all while working within the constraints of the already developed back-end system and its limitations system.

User Experience

The process began with competitive analysis and user research to study and understand the banking environment and business philosophy. We then simplified the user journey within the web application based on individual user information. We aligned this with the backend system, resulting in a more user-friendly Allianz Portal that reduced the need for customer support.
UX Design Fintech AppUX Design Fintech App

User Interface

The challenge we faced during the user interface development was to develop clear and informative screens that are aligned with the corporate brand. Translating graphics into a digital product. We crafted a large amount of information within a single-view portal (experience without scroll) with aesthetic appeal and visual hierarchy.
UX Design Fintech App
UX design Dashboard
App Design DXfina
UX Design Fintech App

The Result

The result was a transformed Allianz Portal with a user-friendly, intuitive design following the corporate identity. The functional interface met the demands of users without the need for excessive scrolling, accessing effective and informative content across both desktop and mobile platforms. Whether individual or business, the adapted personalized roles created efficient and seamless customer experience.
HR website

See how we apply our knowledge elsewhere

Below are our best examples of applied UX methodology
Company logo
User Interface Design, User Experience Design
Dolor enim eu tortor urna sed duis nulla. Aliquam vestibulum, nulla odio nisl vitae. In aliquet pellentesque aenean hac vestibulum turpis mi bibendum diam. Tempor integer aliquam in vitae malesuada fringilla.
Read Case Study
Arrow for case study
Company logo
User Interface Design, User Experience Design
Dolor enim eu tortor urna sed duis nulla. Aliquam vestibulum, nulla odio nisl vitae. In aliquet pellentesque aenean hac vestibulum turpis mi bibendum diam. Tempor integer aliquam in vitae malesuada fringilla.
Read Case Study
Arrow for case study

Let’s build your dreams

Our friendly team would love to hear from you.
Thanks for reaching out!
We'll be in touch shortly to discuss next steps. In the meantime, feel free to check out some of our latest projects on our website.
Oops! Something went wrong while submitting the form.
By submitting this form you agree with our Privacy Policy

Are you ready to stand out in the digital space?

Marina Shideroff

CEO
Fram Creative Solutions
Digital Marketing Design Starr

Are you ready to stand out in the digital space?

Marina Shideroff

CEO
Fram Creative Solutions