Turning Infrastructure Data into Action for Firefighters
About FlowMSP
FlowMSP is an advanced emergency response platform built for firefighters and civil protection teams across the United States. Designed as a mission-critical tool, it enables real-time access to vital data, from hydrant status to building vulnerabilities, directly from the field. Fire departments use the system to monitor infrastructure, map high-risk areas, and coordinate dispatch operations across desktop and mobile. The result is faster, smarter decision-making in the moments that matter most.
The Challenge
The platform needed to serve users whose work depends on speed, clarity, and trust in their tools. FlowMSP had to present infrastructure-heavy data without overwhelming its users, many of whom access the system in stressful, time-sensitive environments.
To support mobile operations, the desktop-first interface had to be carefully adapted for iOS and Android, ensuring that high-volume information remained accessible and readable without compromising precision. We were also designing for a unique audience with specialized workflows, including firefighters, emergency responders, and defense-aligned civil protection teams. The project called for a system that would operate reliably across multiple contexts, from dispatch centers to field operations.
User Experience
Every interaction was designed to support clear, immediate decision-making. Through deep research into fire department workflows and emergency protocols, we structured the platform around the mental models and needs of professionals operating in life-threatening situations.
The platform offers full visibility into infrastructure across urban and rural zones, allowing users to identify building categories, assess their vulnerability, and understand how many functioning hydrants are nearby. Functionality for real-time monitoring of water systems and fire safety mechanisms gives teams insight into system health before arrival.
A critical component of the user experience was the dispatch module. This area of the platform allows command centers to track deployed teams, send and receive real-time messages, and log operational reports while events unfold. On mobile, we restructured the interface to prioritize the most essential data, reducing visual load without sacrificing informational depth. The experience adapts to diverse emergency scenarios, maintaining clarity under pressure.
The platform offers full visibility into infrastructure across urban and rural zones, allowing users to identify building categories, assess their vulnerability, and understand how many functioning hydrants are nearby. Functionality for real-time monitoring of water systems and fire safety mechanisms gives teams insight into system health before arrival.
A critical component of the user experience was the dispatch module. This area of the platform allows command centers to track deployed teams, send and receive real-time messages, and log operational reports while events unfold. On mobile, we restructured the interface to prioritize the most essential data, reducing visual load without sacrificing informational depth. The experience adapts to diverse emergency scenarios, maintaining clarity under pressure.
User Interface
The visual design system supports both high-density data and ease of use. Interface elements were designed for clarity across screen sizes, ensuring that both desktop and mobile users can operate the system without delay or confusion.
Color use was intentional, balancing contrast and readability for conditions such as low visibility or nighttime operations. Both Light and Dark Mode versions of the platform maintain the same degree of usability, critical for field operatives.
Interactive mapping tools give users fast visual access to building layouts, hydrants, and risk zones. Every element was designed for clarity in the field, where quick comprehension drives critical decisions.
Custom iconography and typographic hierarchy were developed to distinguish between asset types, emergency statuses, and infrastructure systems. Layouts were kept clean and modular, allowing the interface to adapt as new features and datasets are integrated over time. The result is a unified experience that reinforces the platform’s role as a dependable operational tool for emergency response professionals.
Color use was intentional, balancing contrast and readability for conditions such as low visibility or nighttime operations. Both Light and Dark Mode versions of the platform maintain the same degree of usability, critical for field operatives.
Interactive mapping tools give users fast visual access to building layouts, hydrants, and risk zones. Every element was designed for clarity in the field, where quick comprehension drives critical decisions.
Custom iconography and typographic hierarchy were developed to distinguish between asset types, emergency statuses, and infrastructure systems. Layouts were kept clean and modular, allowing the interface to adapt as new features and datasets are integrated over time. The result is a unified experience that reinforces the platform’s role as a dependable operational tool for emergency response professionals.
The Result
The new FlowMSP experience equips firefighters and emergency teams with a platform that supports faster action and clearer situational awareness. Information that once required navigation across multiple disconnected sources is now available in a single, cohesive view. The interface is structured to minimize hesitation and maximize confidence under pressure. With usability tuned for real-world rescue conditions, the platform now serves departments across the United States, setting a new standard for digital systems in civil protection.
User Interface Design, User Experience Design
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Marina Shideroff
CEO
Fram Creative Solutions
Are you ready to stand out in the digital space?
Marina Shideroff
CEO
Fram Creative Solutions