Mission-Critical Branding
for a Global Defence Leader

About IAG

International Armored Group is a global leader in the manufacturing of advanced armored vehicles, known for its unmatched expertise in ballistic protection and tactical innovation. With over 30 years of experience and operations spanning six countries, IAG transforms standard platforms into precision-engineered security vehicles trusted by military, law enforcement, and VIP clients. From anti-riot trucks to luxury SUVs, each IAG vehicle is purpose-built for the world’s most hostile environments. The company’s cutting-edge Smartarmor™ technology and reputation for reliability have positioned it at the forefront of the international defense sector.

Year

2025

Services

Brand Strategy

Visual Identity

Presentation Design

Motion Graphics

Deliverables

Brand Guidelines

Sales Collateral

Product Collages

Corporate Presentations

Video Assets

Industry

Defence

Armored Vehicle

Manufacturing

The Challenge

IAG operates in one of the world’s most demanding industries, where performance is measured in lives protected, not likes and clicks. The brand needed to evolve its communication tools without compromising the seriousness and technical integrity of its offering. The challenge was to clarify a complex product portfolio spanning dozens of vehicle types and use cases, while translating IAG’s technical excellence into a bold, recognizable brand language.

At the same time, we had to equip the sales and marketing teams with materials that reflected the company’s scale and operational maturity. Designing for a mission-critical sector meant that every asset had to instill confidence, convey trust, and hold up to scrutiny - just like the vehicles themselves.

User Experience

Our approach focused on creating clarity and confidence across every visual touchpoint. We studied how IAG’s clients, such as defense ministries, procurement officers, and private contractors, interact with sales and technical content. The user journey had to be fast, functional, and uncompromising.

We mapped out the flow of key information across product categories and developed a modular system that allows IAG to adapt assets for different markets and missions. From high-level summaries to technical breakdowns, each material was structured to support quick comprehension and rapid decision-making.

User Interface

We introduced a visual system that reflects the power, precision, and technological rigor behind IAG’s vehicles.

The new brand direction relies on a darker, more disciplined color palette with sharp, industrial typefaces and structured grid systems that echo the vehicles' engineered strength. Product collages and layouts emphasize contrast and scale, showcasing both vehicle detail and category breadth.

Motion graphics and animated transitions were added to presentations and digital assets to create rhythm and reinforce IAG’s forward momentum. Across every element, the visual tone balances military-grade credibility with modern clarity.

The Result

The new brand materials express IAG’s status as one of the most advanced armored vehicle manufacturers in the world. Presentations now communicate capability at a glance, while detailed product visuals help differentiate offerings across categories. The updated identity gives the IAG team a consistent, professional foundation for global outreach. Fram’s work helped turn technical depth into visual impact, aligning brand perception with real-world performance.

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