Designing for the Fastest Minds in AI

About Deepinfra

Deepinfra is Sillicone-Valley based AI Inference Cloud Company reshaping how developers deploy and host machine learning models through a simple API. Their Inference Cloud gives businesses and developers instant access to the best AI Models of today - whether open-source or custom. The experience is built to ensure the best possible delivery of their value propositions. We contributed to their process of providing APIs for AI models that are affordable, fast, and truly simple to use.

Year

2021 - Ongoing

Services

UX Design

UI Design

Branding

Event Materials

Marketing Design

Deliverables

Website Redesign

Design System

Custom Iconography

Internal Dashboard UI

Investor & Event Presentations

Print & Promotional Materials

Newsletters

Google Ads

Industry

AI &
Cloud Infrastructure

The Challenge

When Deepinfra approached us, their goal was clear: turn a complex, technical service into an accessible and conversion-driven digital presence. The website needed to attract and convert more developer sign-ups into active, paying users - all in a rapidly evolving AI landscape. The work demanded translating a highly technical AI offering and experience into a user journey that was both informative and intuitive, while keeping the experience focused on driving registrations.

Every iteration had to align with the latest trends in AI Inference Cloud Industry without sacrificing the brand’s maturity and trustworthiness. At the same time, we needed to adapt branding and interface concepts across a wide spectrum of deliverables - from high-traffic web pages to investor decks and large-scale event stands - while preserving a consistent visual identity.

User Experience

Our UX approach centered on reducing friction for a technical audience while guiding them toward registration and usage. We shaped the site architecture based on user research, ad performance data, and stakeholder insights. Through multiple iterations, we refined navigation, organized content more effectively, and redesigned the onboarding flow to feel faster and more intuitive.

A key focus was the Models page - a dense, technical area that needed to surface essential information without overwhelming the user. We streamlined layout, introduced progressive disclosure for complex details, and prioritized discoverability for developers seeking specific capabilities.

User Interface

The visual direction evolved with Deepinfra’s growth, starting from a muted, developer-oriented style with subtle retro computing cues, and maturing into a more polished, competitive AI brand presence.

Each website iteration included a refreshed design style guide, custom iconography, and a responsive component library adaptable across desktop, tablet, and mobile.

We introduced a new color scheme to enhance clarity, ensured accessibility compliance, and optimized typography for long-form technical reading. Every element was designed for both speed and comprehension - two critical factors for a developer audience.

Branding

Beyond the product interface, we shaped Deepinfra’s brand identity to reflect trust, innovation, and technical authority. We created a brand symbol inspired by networked learning, echoing how large language models train and connect. Our work extended into high-visibility assets: investor decks that supported multi-million-dollar funding rounds, event presentations, and large-format stands for industry conferences like the GenAI Summit. Across each touchpoint, we ensured the brand felt modern, reliable, and competitive with top Silicon Valley startups.

The Result

Deepinfra’s new digital and brand presence directly contributed to stronger lead generation, improved user engagement, and heightened market visibility.

The refreshed UX/UI supported higher website registrations, while the cohesive brand system built credibility with investors and industry peers. Our design work has accompanied Deepinfra through multiple funding milestones - including their $18M investment in 2025 - and positioned them as a recognizable force in the competitive AI infrastructure space.

User Interface Design, User Experience Design

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User Interface Design, User Experience Design

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